Four layers, read bottom-up. The platform is the masterbrand. SANN's own products and third-party apps both build on it. At the top are white-label surfaces that customers create through a SANN product. The higher the layer, the less SANN shows.
The customer's own brand, domain and look. Created through a SANN product, but does not look like SANN.
The club's own site: court booking, training sessions, membership fee, news to members.
Created and administered in SANN Förening. Starts at forening.sann.com/sollentuna-tk; after verification the club's own domain becomes canonical.
Fortsätt medThe housing cooperative's portal: notice of the annual meeting, fault reporting, laundry booking, messages to residents.
Created in SANN Förening. The board administers; residents only ever see the cooperative's brand.
Verifiera medThe scout group's site: camp sign-up, fees, leader communication with guardians.
Created in SANN Förening. Camp and fee payments run through the platform.
Betala medThe same pattern can later apply to other products, for example a company's own shareholder page through SANN Aktiebok. Today Förening is the product that creates white-label surfaces.
Two kinds, side by side. SANN's own products carry the SANN name. Third-party apps carry their own name and borrow SANN's trust at the moments that matter.
Secure communication and identity. You choose what is shared and with whom. Messaging, calendar and payments live here as features.
app.sann.com · internally Capsule
Secure credit purchases. Centrally administered purchase mandates that give a clear decision in the merchant's checkout.
mandat.sann.com · formerly Mandat
Secure association life. The admin portal for the board: members, fees, activities. From here the association creates its own white-label site.
forening.sann.com · formerly SANN Förening
Secure ownership. Digital share register for Swedish companies: ownership picture and registered shares.
aktiebok.sann.com · formerly Aktieboken
Every new product follows the same template: a concrete category noun for the customer job in its canonical market language, its own origin, its own accent colours, built on the same platform.
‹noun›.sann.com
A product with a materially different culture or reputational risk gets its own name and is treated like a third-party app: endorsement, not signature.
”Verifierad med SANN” · ”Byggd på SANN”
Housing queue where every applicant is a verified person. No duplicates, no fake accounts.
Uses Identity via api.sann.com.
Verifierad medMarketplace between individuals. Buyer and seller chat encrypted and pay without sharing card details.
Uses Identity, Messaging and Payments.
Fortsätt medSecure channel between clinic and patient. The clinic reaches the patient in their SANN app, never by email.
Uses Identity and Messaging.
Byggd påThe masterbrand. The company, the trust layer and the primitives everything above uses. The person is verified, but the platform does not know who they are.
The answer decides how much SANN shows. The platform is the sender. Own products carry the signature. Third parties borrow the trust at the moments. White-label leaves only a line in the footer.
| Layer | Whose brand | Who builds it | Whose domain | SANN appears as | Examples |
|---|---|---|---|---|---|
| 4 · White-label | The customer's | The customer, through a SANN product | The customer's own, after verification | Footer: “Securely powered by ” plus the SANN button at sign-in and payment | sollentunatk.se, brfeken.se |
| 3 · Third party | The partner's | The partner, against api.sann.com | The partner's | Endorsement: ”Fortsätt med”, ”Verifierad med”, ”Byggd på”, ”Betala med” SANN | Hyresportalen, Loppis, Vårdkontakt |
| 2 · Own products | SANN's | SANN | ‹noun›.sann.com | Signature | noun | Mandat, Förening, Aktiebok, the SANN app |
| 1 · Platform | SANN's | SANN | sann.com, api.sann.com | The full wordmark, monochrome | Identity, Messaging, Payments, Calendar, Relationships |